Strategic Revenue Leadership
When Growth Starts to Feel
Less Predictable
Pipeline becomes inconsistent.
Deals take longer to close.
The team works harder, but momentum slows.
​
I help founder-led companies identify what’s causing it and fix it.
$3M to $250M
“Jonathan’s GTM strategy fueled this growth. Few leaders combine vision and marketing expertise the way he does.”
— Ray Greer, CEO, Newgistics
Trusted by Leadership Teams at:
Real Impact, Real Results
From Startup to Scale
Newgistics
Partnered with the CEO to reposition the business and scale from early growth to acquisition by Pitney Bowes. $5M to $250M .
ESO
Led go-to-market strategy as the company grew from
$10M to $248M, expanding into new buyer segments and accelerating enterprise adoption.
RetailMeNot
Helped scale marketing from $125M to $435M by clarifying positioning, aligning GTM priorities, and building a repeatable demand engine.
What Changes When We Work Together
Predictability returns.
Growth stops relying on bursts of activity and starts performing consistently across demand, pipeline, and revenue.
​
Clients typically see:
• Clear positioning that attracts the right buyers earlier
• Stronger pipeline quality and higher conversion, not just more activity
• Revenue performance that is more consistent quarter to quarter
• Sales and marketing operating from one go-to-market plan
• Priorities that hold, instead of resetting under pressure
The work focuses on making growth perform as an integrated system, not a collection of disconnected initiatives.
​
That is what makes growth something leadership can plan around.
If growth needs to feel more predictable
If you are thinking about the next stage of growth and want a clearer view of how the next 90 days should perform, let’s talk.
​
This is not a sales pitch.
It’s a working conversation about focus, direction, and where growth should concentrate next.
​
​​
​
How We Diagnose and Accelerate Growth
Before making changes, we assess how growth is actually performing today.
Not in theory. In numbers.
​
We look across the core areas that determine whether revenue scales or stalls.
What We Examine
​
Market focus and growth concentration
Where revenue and pipeline are truly coming from, and whether effort is aligned to the segments that can scale.
​
Positioning and demand signals
Whether or not the market clearly understands the value and urgency of the offering.
​
Pipeline health and conversion
How pipeline moves from first touch to close and where velocity slows.
Sales motion and buyer progression
Whether deals move forward consistently or stall during complex buying decisions.
​
Revenue durability and expansion
Whether new revenue becomes retained and expanded revenue, or whether growth depends on constant acquisition.
​
This is not an audit.
​
It is a focused evaluation of what is limiting performance so the right decisions can be made.
The Growth System We Strengthen
Predictable revenue does not come from a single initiative.
It comes from alignment across the growth system.
The diagram below shows the core areas leadership must keep aligned for growth to scale consistently.
.png)
Meet Jonathan
I’ve led marketing through four successful tech exits, including Newgistics, ESO, RetailMeNot, and Revionics. Today, I work directly with CEOs to apply that operating experience to building predictable, scalable growth.
​
I’ve seen what happens when companies outgrow the way their go-to-market runs. I help leadership teams reset focus, strengthen what’s working, and correct what’s limiting performance before growth becomes inconsistent.